Our Story

Aweswim bikinis is an unique e-commerce label founded in 2017 by Laura Williams.

Growing up in Cairns, Laura was always surrounded by beautiful beaches, and a tropical environment. Laura was always inspired by her beautiful surroundings and had a major passion for Fashion and Design - This led to the creation of Aweswim Bikinis.

Aweswim always strives to have unique styles that are different to other bikini labels. The aim is to create a brand that unites women all across the globe, and from all walks of life together. She wants to achieve this through bikinis that promote; Female empowerment and positive body image. Laura believes all girls should feel ‘Aweswim’ in their bikinis!